About Us

ABOUT SAFE WATER

"Pure Water Pure Life".

| Safe Water Technology is a company which offers best innovative solutions for water purification and filtration all over UAE. It specializes in the design and trading of high-quality RO alkaline water filters and purification systems aimed at providing safe and clean drinking water. Years of experience and expertise in the water filtration industry has enabled us to provide durable and reliable purifiers at competitive prices with a reliable customer base.

Since its inception in 2012, Safe Water is not only serving the local UAE community but has also successfully marketed its filters and purifiers in more than 60 countries worldwide. It has local as well as a globally satisfied consumer base. In its efforts to maintain highest global quality standards in the UAE, Safe Water has also acquired the membership of the Water Quality Association USA.

OUR MISSION

Our mission is to provide reliable, sustainable, and high-quality water-filtration solutions that ensure safe and clean water for every home and business. We achieve this by using certified technology, delivering honest water assessments, and offering exceptional maintenance and customer support. Through continuous innovation and eco-friendly practices, we work to eliminate plastic bottle dependence and reduce environmental impact. Guided by integrity, accountability, passion, and a commitment to sustainability, we empower communities to choose smarter, healthier, and more responsible ways of accessing pure water.

OUR VISION

To lead the world toward clean, safe water for all—through integrity, innovation, and sustainable solutions that eliminate plastic waste.

OUR VALUES

Integrity

We do what is right, even when no one is watching.

Innovation

We challenge the ordinary to create smarter, better solutions.

Passion

We put our heart into everything we do.

Accountability

We own our actions, our results, and our commitments.

Sustainability

We act today with responsibility for tomorrow.

Message from the CEO

Aurangzaib Humayun

CEO, Safe Water Technology

From the beginning, I have believed that water, our most essential resource, should never be treated as a product to be bought in small plastic packages. It should not require the daily burden of purchasing, carrying, and storing bottles that only increase the risk of contamination. Water must be available in every home, every hour of every day, flowing safely and effortlessly from the source. That belief has shaped everything I stand for and everything this company exists to do.

Safe Water Technology was founded on that conviction. Our mission is not simply to provide filtration systems; it is to address a fundamental issue that impacts health, dignity, and the environment. Every day, I am reminded why we started: to ensure that the water people drink, cook with, and bathe in is genuinely safe—without complexity and without compromise.

We also stand for something greater than clean water alone. We reject the culture of plastic waste, the reliance on unsustainable solutions, and the notion that access to good water must come at a premium. Sustainability should be practical, not burdensome. Water solutions should be innovative, dependable, and attainable for every home, villa, and business.

At Safe Water Technology, we lead with integrity because trust must be earned. We innovate with purpose because the world needs smarter, long-term solutions. We act with accountability because families rely on us. And above all, we work with passion—because this mission is deeply personal to me.

I am grateful to every customer, every family, and every partner who places their trust in us. When you choose us, you are choosing more than a product, you are choosing a healthier lifestyle, a cleaner planet, and a future where safe water is not a privilege but the universal standard.

Together, we will keep moving forward, toward a world where clean water flows safely, sustainably, and responsibly for every living being.